CEU Business School MINI MBA Program

CEU Business School Baku MINI MBA Program is a joint project of the CEU Business School and Azerbaijan Marketing Society.

CEU Business School is a USA accredited and licensed management school in the heart of new Europe. It was founded by a group of visionary leaders, including George Soros in 1988, and became a landmark institution since it was the first school in Central-Eastern Europe to offer graduate business education leading to an American MBA. CEU Business School has campuses in Bucharest and Budapest, and has been in the forefront of change for twenty years.

CEU Business School’s graduate programs focus on the social, political, ethical and cultural drivers and barriers to doing business across borders. Since its creation the school continues to play a pivotal role in linking global management theories with the realities and challenges of the region’s transforming economies. The business school is devoted not only to teach its students how to conduct business in a complex society, but also to introduce them to a higher business culture of enhanced social values. By providing top quality graduate education to students from across the globe, the school advances business and society through thought-provoking lectures, workshops and practical applications in action-learning programs.

Who is the EU mini MBA designed for?

The goal of this program is to provide a high quality management training program for managers who already have some managerial experience and are candidates for higher positions. The goal is to update and enhance their management knowledge on the most important management fields.

Benefits and career impact

Advantage of Mini MBA Program:

• A great development opportunity for groups of young talented people
• A “compressed” version of a real MBA
• Knowledge transfer and skill development mixed with team building and networking

What you get in this Mini MBA Program?

• Standard cases on the industry and incumbents
• Company inputs from module sponsors
• Company “guest” speakers
• Readings on the industry in the module packages
• Inputs from the students
• Discussion of action learning projects
• Analysis of industry and company news and data

Program details/schedules

The program is modular and run on Friday afternoons and Saturdays. Total length is approximately 72 classroom hours. The modules are to be planned and delivered by CEU BS faculty members, cooperating with local experts when necessary and possible. Working language is English but some local contributors may use Russian as well. Each participant gets a complete course package with readings, slides, handouts etc. at the beginning of the program. Number of participants: 15-25.

A certificate is provided at the end of the program jointly issued by CEU BS and the Azerbaijan Marketing Society to those who pass a final exam successfully and their participation measured by time spent on the program reaches 80%.

Program duration is 6 weeks and it consists of 6 modules

Module 1: Strategic Management

• The importance of strategic thinking and management
• The manager as strategist
• The process of strategic planning
• The elements of the strategic plan (mission, vision, strategic goals, corporate strategy, SBU strategies, functional strategies, etc.)
• Methods and tools of strategic planning
• Generic strategies
• Strategic management and control

Module 2: Exponential Marketing

• Potential for growth
• Destination planning
• Understanding the customer
• The importance of positioning
• Developing the brand
• Communication with the market
• Implementation and performance management

Module 3: Business Communication

• The manager as a communicator
• Preparation: goal, the message, the audience, the situation
• Preparation and the importance of knowing yourself
• Communication tools and tricks
• Managing stress and tension
• How to design and deliver an effective presentation
• Interactive communication and negotiation
• How to handle unexpected situations

Module 4: Project Management

• The project management framework
• The lifecycle of projects
• The project organization
• Preparing the project plan
• The standard tools of project management
• Managing people –the role of the project manager
• Managing project costs
• Project monitoring and risk management
• The Project Office and the corporate project portfolio
• IT support – standard project management applications

Module 5: Corporate Finance and Accounting

• Costs and cost drivers
• How to read profit and loss statements
• Assets and liabilities on the balance sheet
• How to prepare a cash-flow plan
• Financial indicators and scorecards
• The time value of money
• Investment appraisal
• Calculating the financial value of the company
• The corporation and the financial market

Module 6: Cost-cutting and Rationalization in a Crisis

• Monitoring and maximizing your cash-flow position
• Managing tightly customer credit
• Aggressive management of working capital
• Optimizing the financial structure
• Tools and methods of cost reduction
• Process reengineering
• Advantages and risks of lean management
• Customer-related initiatives for improving revenues
• Rethinking the product mix and pricing strategies
• Strategic divestment
• Rethinking the complete business model

The content of a module package:

• Module content and timing
• Professor’ CV
• Pre-module readings
• Slideshows
• Cases
• Company examples and documents
• Handouts
• Homeworks, on-the-job exercises
• Background and recommended readings
• Evaluation sheet

More information http://www.marketing.az/mini-mba